The pub where it all started! Simon Brown decided there and then that this remarkable spirit would make the foundations of a great brand. Joe Browns is a family-run business, founded in 1998, inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf. Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns. Fun, spontaneous and free! Joe Browns creates remarkable garments for people with an individual sense of style, who have become tired of the often homogenous high street. We’re not trend-setters by any means - that’s really not our bag - but we do create remarkable and timeless items that never fail to evoke positive compliments. This is accompanied by brand communications that are always inspiring, interesting and intriguing. From catalogue to flagship store, website to social post, there is always something to make our customers smile and to add a little something uplifting to their day. Internally the same is true. Having set out on the journey with the ambition to ‘make a few quid and have some fun’, the business is today run by a team of highly motivated and creative individuals who all share the same core values, vision and sense of humour! Where it all started The feel good factor We exist to make people Feel Good! 28
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