Our customers are free thinking, spontaneous individuals who want their fashion choices to match their lust for life. We appeal to a wide range of customers from students to 40+ age categories. •They don’t conform to norms •They have the inner confidence to be who they want to be •They know what suits them and like to look stylish •They love to receive a compliment (and frequently do when wearing Joe Browns) •They see our ranges as a truly liberating choice •They are not into all the latest fashion fads Our customers share the following key traits: • 27 years of trading • £120 Million total retail sales • 700 unique products each season • 750,000 Active Shoppers • 1.7 Million Customer Database • 4 Retail Stores Headline stats Say hello to our customers 29
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