JOORACCESS.COM/JOEBROWNS SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style!
1. WJ797a Waistcoat 2. WF445a Dress 3. WG723a Tunic Welcome to the new season of Joe Browns. Spring is in the air and we’re ready to arrive in style. This exclusive selection of a few of our favourites is just a small part of what we have in store for the coming season. Packed with detail, colour and unique style, we’ve gone all out to design a collection that inspires confidence and creates that all important feel good factor. So take a moment with us to discover something truly individual. It’s time to join the party - everyone’s invited! JOORACCESS.COM/JOEBROWNS SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style! Scan here for the collection 2 3
JOORACCESS.COM/JOEBROWNS 1. WF454a Dress 2. WF458a Dress Scan here for the collection 5 4
JOORACCESS.COM/JOEBROWNS 1. WJ785a Jacket 2. WB703a Jeans 3. WF447a Dress Scan here for the collection 6 7
1. WM018a Jumpsuit 2. WA484a Blouse 3. WB703a Jeans SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style! Scan here for the collection 8 9
1. WF459a Dress 2. WJ790a Jacket 3. WA486a Blouse Scan here for the collection 10 11
1. WJ771a Waistcoat 2. WA480a Blouse 3. WJ773a Waistcoat 4. WB703a Jeans SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style! Scan here for the collection 12 13
JOORACCESS.COM/JOEBROWNS 1. WA502a Blouse 2. WB705b Jeans 3. WN027a Knit 4. WB701a Jeans Scan here for the collection 14 15
JOORACCESS.COM/JOEBROWNS 1. WF400a Dress 2. WA473a Blouse 3. WB700a Shorts Scan here for the collection 4. WN027a Knit 5. WS516a Skirt 16 17
1. WN011a Knit 2. WS499a Skirt 3. WL082a Leather Jacket 4. WU304a Top 5. WS498a Skirt 6. WF423a Dress JOORACCESS.COM/JOEBROWNS SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style! Scan here for the collection 18 19
1. WF440a Dress 2. WA482a Blouse 3. WB705a Jeans JOORACCESS.COM/JOEBROWNS Scan here for the collection 20 21
JOORACCESS.COM/JOEBROWNS 1. WN013a Knit 2. WF457a Dress 3. WB700a Shorts Scan here for the collection 22 23
The pub where it all started! Simon Brown decided there and then that this remarkable spirit would make the foundations of a great brand. Joe Browns is a family-run business, founded in 1998, inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf. Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns. Fun, spontaneous and free! Joe Browns creates remarkable garments for people with an individual sense of style, who have become tired of the often homogenous high street. Our customers are free thinking, spontaneous individuals who want their fashion choices to match their lust for life. We appeal to a wide range of customers from students to 40+ age categories. •They don’t conform to norms •They have the inner confidence to be who they want to be •They know what suits them and like to look stylish •They love to receive a compliment (and frequently do when wearing Joe Browns) •They see our ranges as a truly liberating choice •They are not into all the latest fashion fads Our customers share the following key traits: • 26 years of trading • £120 Million total retail sales • 700 unique products each season • 750,000 Active Shoppers • 1.7 Million Customer Database • 4 Retail Stores We’re not trend-setters by any means - that’s really not our bag - but we do create remarkable and timeless items that never fail to evoke positive compliments. This is accompanied by brand communications that are always inspiring, interesting and intriguing. From catalogue to flagship store, website to social post, there is always something to make our customers smile and to add a little something uplifting to their day. Internally the same is true. Having set out on the journey with the ambition to ‘make a few quid and have some fun’, the business is today run by a team of highly motivated and creative individuals who all share the same core values, vision and sense of humour! Where it all started The feel good factor Headline stats Say hello We exist to make people Feel Good! to our customers 24 25
Our womenswear collections celebrate individuality with colourful, highly detailed and flattering styles. Homeware was introduced in 2018, as a collaboration between Joe Browns and the Nbrown Group. After a hugely successful launch, we now offer two fabulously eclectic and opulent ranges each season and a garden collection in summer. Every piece is carefully curated to provide a well co-ordinated touch of interest, colour and personality to the home, whether it be for kitchen, bedroom or lounge. Homeware accounts for 4% of our sales and has been consistently experiencing growth, driven by our bold and exclusive bedding designs and our hugely sought after kitchenware. Our menswear collections are designed for straight-talking guys who live life to the full. Each season begins with a trip down memory lane, recollecting our best bike trips, gigs, waves and tales of the snow. Menswear accounts for 14% of our sales driven by T-shirts, shirts and tailoring. Never bland or beige, our menswear ranges compliment our customers’ attitude to life – full of adventure and original thinking. Our prices start from £30 for graphic T’s and exit at £255 for leather jackets. The ranges are influenced by the enduring themes of Whether she is looking for key pieces to showcase her personality, or for something a little different with a few unique twists, Joe Browns offers a real alternative to the high street. She loves the timelessness of the styles and the slow fashion approach as this gives her great wearability, excellent value for money and helps her reduce her environmental impact. There are 2 main womenswear launches each season built on 2 key influences: Amazing silhouettes and prints with a nod to past eras An eclectic blend of Ibiza nights, and laid back looks Womenswear accounts for 71% of our sales, driven by coats, dresses and tops. Our prices start from £25 for tops and exit at £135 for coats Footwear & accessories represents 11% of the mix Modern vintage bikes, beats & boards Modern Boho JOORACCESS.COM/JOEBROWNS Womenswear Truly unique style Menswear Originals for life Homewares Create a world of difference 26 27
For all sales information and enquiries please contact: wholesale@joebrowns.co.uk or call us on 0113 272 4949 SPRING/SUMMER 2026 Everyone’s Invited It’s time to celebrate style! JOORACCESS.COM/JOEBROWNS JOEBROWNS.FAIRE.COM ORDER NOW ON JOOR NOW FOUND ON FAIRE
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