The pub where it all started! Simon Brown decided there and then that this remarkable spirit would make the foundations of a great brand. Joe Browns is a family-run business, founded in 1998, inspired by a group of friends enjoying a beer in a beach bar in Morfa Nefyn, North Wales, at the end of a great day on the surf. Fresh out of the sea, salt in their hair, laughing, joking and totally carefree, they were having an absolute blast. That was the essence, right there, of Joe Browns. Fun, spontaneous and free! Joe Browns creates remarkable garments for people with an individual sense of style, who have become tired of the often homogenous high street. Our customers are free thinking, spontaneous individuals who want their fashion choices to match their lust for life. We appeal to a wide range of customers from students to 40+ age categories. •They don’t conform to norms •They have the inner confidence to be who they want to be •They know what suits them and like to look stylish •They love to receive a compliment (and frequently do when wearing Joe Browns) •They see our ranges as a truly liberating choice •They are not into all the latest fashion fads Our customers share the following key traits: • 26 years of trading • £120 Million total retail sales • 700 unique products each season • 750,000 Active Shoppers • 1.7 Million Customer Database • 4 Retail Stores We’re not trend-setters by any means - that’s really not our bag - but we do create remarkable and timeless items that never fail to evoke positive compliments. This is accompanied by brand communications that are always inspiring, interesting and intriguing. From catalogue to flagship store, website to social post, there is always something to make our customers smile and to add a little something uplifting to their day. Internally the same is true. Having set out on the journey with the ambition to ‘make a few quid and have some fun’, the business is today run by a team of highly motivated and creative individuals who all share the same core values, vision and sense of humour! Where it all started The feel good factor Headline stats Say hello We exist to make people Feel Good! to our customers 24 25
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